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Mahendra NextWealth: Delivering Scalable Excellence from Small-Town India

Founded in 2009, Mahendra NextWealth is an affiliate of NextWealth Entrepreneurs, one of India’s premier AI-driven service providers. We specialize in Human-in-the-Loop (HITL) solutions that power AI/ML model optimization, enabling businesses to drive smarter decisionsenhance operational efficiency, and accelerate growth.

With ISO 9001:2015ISO 27001:2022PCI DSSHIPAA, and SOC 2 – Type 2 certifications, we ensure the highest standards of security, compliance, and operational excellence. Our commitment to continuous improvement is underpinned by Lean and Six Sigma methodologies, allowing us to deliver measurable results while solving complex business challenges. In the past year, we earned an NPS score of 81, reflecting our clients’ trust and satisfaction.

The Strategic Advantage of Small-Town Operations

In a world where business continuityresilience, and cost efficiency are paramount, Mahendra NextWealth offers an innovative small-town model that addresses the pain points of metro-based operations. Operating from small towns across India, we’ve built a scalable, cost-efficient, and sustainable business model that supports global enterprises across diverse sectors.

Why Choose Small Town Operations?

  • Untapped Talent Pools: Small towns offer access to a skilled, loyal, and cost-effective workforce, bypassing the talent shortages and high attrition rates faced by metro hubs. We tap into this latent potential, providing our clients with a stable and sustainable talent pipeline.
  • Business Continuity & Risk Mitigation: By decentralizing operations away from overburdened metro areas, our small-town model ensures operational resilience. This guarantees 24/7 supportminimizes disruptions, and provides a fail-safe in times of uncertainty—ensuring business continuity at all times.
  • Proven Scalability: Our model has been successfully scaled, delivering world-class solutions to Fortune 500 companies and other global enterprises. We’ve demonstrated that small-town operations can mitigate the risks associated with centralization and provide reliable, high-performance solutions across industries.
  • Cost Efficiency with Excellence: Operating from a small town allows us to significantly reduce overhead costs while maintaining the highest quality standards. This cost-advantage empowers us to deliver premium services at competitive prices, optimizing our clients’ bottom lines.

Our Industry-Leading Services

We deliver a range of AI-powered services designed to solve complex business challenges and create impactful, measurable outcomes for enterprises:

  • Trust & Safety: Scalable, enterprise-grade solutions that ensure data securityprivacy compliance, and regulatory adherence across all platforms—critical for modern, risk-conscious businesses.
  • Computer Vision: AI-driven automation for visual data processing—enhancing accuracy, boosting operational efficiency, and driving faster, smarter decision-making in industries like retail, automotive, and healthcare.
  • Catalog Management: End-to-end solutions for catalog optimization, ensuring consistency, accuracy, and seamless multi-channel integration—essential for eCommerce and retail businesses scaling their operations globally.
  • Generative AI HITL (Human-in-the-Loop): Leveraging Generative AI combined with human oversight to enhance decision-making and optimize processes, offering enterprises greater business intelligence and operational agility.
  • AI-powered RCM & Medical Coding: Revolutionizing Revenue Cycle Management (RCM) and medical coding with AI-driven automation—boosting accuracy and billing efficiency in healthcare organizations.
  • AI-led Finance & Accounting (F&A): Providing automated financial services that improve accuracy, reduce operational costs, and enhance regulatory compliance across global organizations.

Proven Expertise & Continuous Innovation

At Mahendra NextWealth, we combine industry-leading certifications and best practices to deliver transformative services that drive operational excellence and business results. Our use of Lean and Six Sigma methodologies ensures efficiency, continuous improvement, and effective problem-solving—an approach that yields long-term strategic value for our clients.

Recognized Leadership

We’ve been recognized for our thought leadership and performance excellence by top-tier platforms like The Washington PostKnowledge @ WhartonNASSCOM BPO SummitBusinessLine, and Financial Express. These accolades highlight our role as an industry leader in delivering innovative, high-performance solutions to global businesses.

The Future of Scalable Business Solutions

As large enterprises look to diversify and decentralize their operations, Mahendra NextWealth offers a proven model for success. Our small-town base and customer fisrt approach ensure resiliencescalabilitytransformation, and cost-effective solutions while fostering sustainable growth. Moreover, our model is designed to create a positive societal impact, empowering local communities and building a sustainable future for businesses and employees alike.


Why Partner with Mahendra NextWealth?

  • Proven Track Record: With a high NPS and a portfolio of trusted global clients, we’ve demonstrated our ability to deliver results that matter.
  • Global Reach with Local Expertise: Tap into our world-class services while benefiting from the advantages of small-town operations—providing high-quality, cost-effective solutions with an unstoppable focus on performance.
  • Future-Ready Partner: With AI-driven innovationproven methodologies, and a commitment to continuous improvement, we’re primed to help your organization scale efficiently and sustainably in today’s dynamic global market.

Mahendra NextWealth: Empowering your business, optimizing your operations, and transforming industries with AI-led intelligence and human collaboration.

OUR CULTURE

One Company

As our journey continues, our shared passion is transforming the rural Indian populace. When you join the Company, you’ll enjoy an environment where ideas are free to find their way, support is close at hand and pride inspires us to grow. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.

One Team

At Mahendra NextWealth, it’s our people who create magic. Our aim is to transform rural India, and it requires the vision, innovation, and passion of every single one of them. Each day the relationships you build will help you succeed not only in your job, but in your career as well.

One Passion

The adoration at Mahendra NextWealth goes farther than our portfolio of services, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy and share the wealth. We believe in fostering a workplace that embraces all of our people’s unique abilities. We’re committed to supporting our communities. And, we’re dedicated to preserving and protecting our planet.

Our Commitment

Our people are our greatest assets. And bringing out the best in them takes a dedication to Development. That’s what grows our business, but more importantly, it’s essential to the growth of your career. That’s why we take a holistic view of all the elements to reward and recognize employees to ensure a complete, comprehensive package of pay, benefits and learning & development programs all designed to unleash your full potential.

PASSION EXECUTION EXCELLENCE

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OUR VISION

A vision without a plan is just a dream. A plan without a vision is just hard work. But a vision with a plan can change the world.”

Inclusive growth and Sustainability is at the heart of our business and in the work that we do, we seek out to inspire people to take small actions in their daily lives that can add up to a BIG difference for the Rural Indian Populace.

Our deep roots in local cultures and in markets that we operate help us build a strong relationship and are the foundations for our future growth. We bring our wealth of knowledge, state-of-the-art infrastructure and expertise to service global corporations in rural India.

Our long-term success requires us to commit to exceptionally high standards of performance and productivity, to working together effectively, and to willingly embrace new ideas and learn continuously.

To succeed, we also believe in imbibing the highest level of corporate conduct towards everyone we work with, the communities we touch and the environment we impact.

OUR MISSION

We aim to create positive impact in Small Town through inclusive growth

We measure our success through:

1. Skill development and enrichment that leads to sustainable employment
2. Social uplift – a Rural Significance
3. Maximizing Stakeholder’s Wealth – A Business Proposition

Our Commitment: We are devoted to delivering sustained growth through empowered people who take decisions responsibly and build trust.

Our Values & Philosophy: Our Values and Philosophy are a reflection of an environmentally and socially responsible organization. These values are the driving force behind every resolution we make.

OUR GUIDING PRINCIPLES

Our guiding principles: Our values are synonymous to a name associated with Rural India – TRACTOR:

Teamwork: Teamwork is a crucial part of our business as it is necessary for colleagues to work well together, trying their best in all circumstances. Our teams are able to work collectively towards a common goal rather than just look at individual performance.

Respect: We find it imperative to be kind and good to the people around us. Respect denotes a positive feeling of esteem and assures each that s/he is treated humanely.

Accountability: We define Accountability as doing the right thing the first time consistently, day in and day out, in tasks, relationship interactions to fulfill or further the mission of the organization.

Caring: At the workplace, we often underestimate the power of a smile, a kind word, a listening ear or an honest compliment. We feel it is important to display kindness and concern for the people around us.

Trust: Trust is basically an emotional and logical act. Emotionally, we feel it is important to be trustworthy to expose one’s vulnerability without the fear or being taken advantage of and logically, it is where we have assessed the probabilities of gain and loss.

Open Communication: We strongly believe that we need transparency in our relationships as it allows efficient communication across the organization and our partners. We opine that Open Communication is the best foundation for any relationship.

Responsibility: Responsibility not only to the society and but also the world we live in. We embrace the responsibility that our actions are to encourage a positive impact through its activities on the employees, communities, stakeholders and the environment.

We always work with the highest level of integrity – Conducting your operations with the highest levels of integrity with utmost respect for the people that we work with is always at the core of our corporate responsibility.

1. Positive Impact – We aim to positively impact the lives of many in ways that we can.

2. Continuous Commitment – We are always committed to continuously improve the way we manage businesses and work towards our long-term goal of developing sustainable businesses and sustainable jobs.

3. Managing Aspirations – Our Organizational Purpose sets the aspirations for running our business. The emphasis is always on our business principle’s which describes the operational standards that everyone at Mahendra NextWealth follows, irrespective of geographies they are located in. Our business principle also supports our approach to corporate governance and responsibility.

4. Working with everyone – We work with all people who have values similar to ours and who are capable of delivering the standards that are expected from us. We align our people, suppliers and all that we work with to the guiding principles, so as to ensure synergy and goal achievement.

WORKING WITH US

Let’s Work Together!

At Mahendra NextWealth, Our Passion, Urge for Execution and Hunger for Excellence keeps our projects ever-changing and improving. Our consistency comes from our team of smart, amazing people, who foster an environment of collaboration and happiness.

Mahendra NextWealth has a strong ability to attract and leverage the talent of exceptional individuals. We have been fortunate to recruit creative, dedicated and hard-working leading lights thru the many educational institutions that we have tied up with. We have setup a process through which we can deliver pre-trained manpower that suits the project requirements within a short turn-around time.

We strongly believe that our employees need to have a ‘Work-Life Balance’. We just do not want one to have a great job, but we want one to have a great life! Our endeavor is to provide you with all that you need in order to be productive at work while enjoying quality time with your family and friends.

A career at Mahendra NextWealth is truly a challenging experience. More than working with us, it’s an opportunity to be part of something that impacts the world you came from. We offer you an opportunity for you to transform rural India.

As one of the pioneers in IT enabled services in rural India, our boundless opportunities attract the very best candidates, like you. Now, more than ever, is the time to part of this revolution.

hr@mnxw.org

NPS & eNPS

NPS:

Customer advocacy is one of our key strategies and we continuously work towards developing long-term relationships with customer by learning, delivering and exceeding their expectations. 

Below are some of the key notable points: 

  • 100% response from the customer for the survey 
  • Our top 5 customers’ NPS score is 100 
  • Appreciative comments on process adherence
  • Good Quality and quick turnaround 
  • Proactive and prompt communication makes the job easy

eNPS:

We roll-out employee satisfaction survey every year and below are some highlighted factors from the responses.  

  • 92% employees feels “Respected and Safe” 
  • 91%  Happy about opportunities to “Learn and Grow” 
  • 89% people states “encouraged and motivated to share ideas and inputs” 
  • 81% people happy that their good work is “Recognized and Praised” 

STATEMENT OF DIRECTION

Passion

– We are passionate about what we do and everything we do, we do with high levels of energy!

Execution

– We plan after carefully weighing options – its pros and cons before our execution starts. Thus, we are better prepared to handle situations – Expect the unexpected.

Excellence

– Excellence is a way of life at Mahendra NextWealth. We aim to excel in everything that we do. We believe that continuous improvement is a way of life, everyday.

Statement of Direction

– At Mahendra NextWealth, it is our constant endeavor to provide world-class services with customer delight by way of passionately delivering high quality work at an optimal cost, leveraging technology and the rural Indian populace.

LOCATIONAL ADVANTAGE

Mahendra NextWealth Operates in Several Strategic Small Towns

Mahendra NextWealth has built a strong presence in several growing small towns, unlocking new opportunities for business success and community growth. By focusing on these areas, we help create jobs, encourage innovation, and support long-term growth.

Mallasamudram- A Strategic Hub for Business Growth and Regional Employment

MNW drives consistent growth in Mallasamudram, a hidden gem in Namakkal district, strategically located just 30 minutes from Salem, 3 hours from Bangalore, and 6 hours southwest of Chennai. It holds huge potential for businesses and industries to succeed. The Mahendra NextWealth campus in Mallasamudram spans 130-acres of lush greenery, surrounded by five engineering colleges and a polytechnic, where we’re committed to providing high-quality employment opportunities, allowing people to work close to home and build a successful career without leaving their families behind.

Namakkal, moreover, recognized as Asia’s first ISO 14001:2004 certified municipality, stands out for its sustainable infrastructure, efficient water supply, waste management, and well-planned urban development. Namakkal presents a strategic opportunity for business expansion, offering a well-balanced environment for growth and sustainability.

Salem- Fastest Growing Tier-2 City

Salem, the fifth-largest city in Tamil Nadu, is a dynamic hub of industry and growth, with a strong presence in textiles, steel, automotive, poultry, and sago industries. The city is also a prime business destination, featuring a government-supported IT/ITES Special Economic Zone (SEZ) spanning 160 acres along the Bangalore-Salem highway.

The city’s population of 1.2 million 72.8% literacy rate make it an ideal location for business growth and talent acquisition. With a diverse and skilled workforce, many professionals in Salem are bilingual, fluent in both English and Tamil, and in some cases, other regional languages, making it an ideal location for business growth.

Pondicherry- Natural Beauty and Strong Educational Infrastructure Drive Innovation and Growth

Pondicherry, a Union Territory of India, is a coastal city known for its skilled workforce and strong educational infrastructure, providing a business-friendly environment. The presence of French and English as an official language offers a unique advantage for businesses, enabling better cross-cultural collaboration.

Pondicherry located 282 km from Chennai, the city has excellent connectivity by road, rail, and sea, supporting business growth. Its coastal position offers trade advantages with access to ports and global markets.

Kumbakonam: A Historic and Growing Business Hub with Modern Infrastructure

Kumbakonam, situated 40 km from Thanjavur, with a rich history dating back to the Sangam period. Kumbakonam has been an important cultural and educational hub under various dynasties, including the Cholas and Marathas. During the British Raj, it earned the title “Cambridge of South India” due to its role in education and culture.

Today, as a municipal corporation, Kumbakonam has modernized infrastructure and a skilled workforce, providing an affordable environment for businesses. The city’s advanced road and rail networks makes it an ideal destination for businesses seeking to grow.

Jaipur- A Growing Hub for Skilled Talent, IT, and Startups with Strong Connectivity

The city has become a dynamic hub for skilled talent, with excellent connectivity to Delhi-NCR, Mumbai, and Gujarat through highways, railways, and air routes. The city is rapidly developing as a key center for IT and startups, supported by a growing number of cooperative workspaces and government initiatives.

Udaipur- A Prime Business Hub with Strong Connectivity and Rich Cultural Heritage

Also known as the “City of Lakes” and “Venice of the East,” is in southern Rajasthan and strategically positioned with excellent road, rail, and air connectivity to major cities like Delhi-NCR, Ahmedabad, and Mumbai. The city’s rapidly improving infrastructure provides businesses with seamless access to key markets. Surrounded by the Aravalli hills, Udaipur offers a skilled workforce and a high quality of life. With its growing commercial landscape, rich historical and cultural heritage, and strong regional connectivity, Udaipur presents an ideal environment for business expansion and long-term growth.

GREAT PRODUCT STARTS WITH A GREAT TEAM

Mahendra Next Wealth’s leadership team has a long history of success in technology, business management, and franchising.

Ba. Mahendiran

Our Managing Director, Ba. Mahendiran has over a decades experience in managing multiple organizations – both educational and business. He is the driving force behind “Rural Transformation” and is instrumental in changing the lives of the rural Indian populace in terms of quality education and job creation as well. He is also the Managing Director of Mahendra Educational Trust, which has a host of educational institutions under its banner.

Ba. Mahendiran

Managing Director
Faustino AV Rosario

Faustino AV Rosario is a Six-Sigma Black-Belt and his expertise in operations excellence is unmatched and he firmly believes in continuous improvement thru proven lean and six-sigma methodologies. He as well, has over a decades experience and has worked with reputed multinational companies. He has also been a professional corporate consultant in the area of Operations Management for mission critical roles in the ITeS/BPO Sector. He holds an MBA from Ohio University, USA.

Faustino AV Rosario

CEO & Co-Founder
Damodaran Selvaraj

Damodaran Selvaraj has a Master’s degree in Business Management. Has 17+ years of professional experience of IT Enabled Services in Service Delivery and Client Engagements. Expertise in multiple domains which include Digital Enterprises, Data Analytics, e-commerce, Infrastructure Management, Talent Acquisition, Online Education, Technical & Customer Support, Healthcare and Accounts Payable & Accounts Receivables.

Damodaran Selvaraj

Sr. Vice President & Head
Matt Millen

Matt Millen

Chief Strategy Officer
Wes Hather

Wes Hather

Chief People Officer
Martin Rues

Martin Rues

Chief Technology Officer
Sarah Imbach

Sarah Imbach

Financial Services
Archana Deskus

Archana Deskus

Chief Financial Officer
Martin Rues

Martin Rues

Chief Technology Officer
Archana Deskus

Archana Deskus

Chief Financial Officer
Wes Hather

Wes Hather

Chief People Officer
Matt Millen

Matt Millen

Chief Strategy Officer
Sarah Imbach

Sarah Imbach

Financial Services
Gordon Hempton

Gordon Hempton

President & CEO
Mark Potter

Mark Potter

President & CEO
Katie Doyle

Katie Doyle

Chief Marketing Officer
Anna Baird

Anna Baird

Chief Information Officer
Andrew Kinzer

Andrew Kinzer

Chief Sales Officer

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